If you’re into gaming at all you’ve probably heard that Sony has a new handheld system coming out, the PS Vita. But that’s probably ALL you know. Seriously, I had to look up the release date just now (February 22nd). No advertising, no promotions, nothing from Sony themselves about this thing has made its way to the masses. And that’s the first reason the Vita is primed for failure in the U.S. market.
Reason number two: the games. You may think Sony has learned their lesson from the PSP by stacking the Vita with a ton of high-quality titles, but nearly every title is something that provides more of a console experience than a portable one. Who’s going to be playing Uncharted Golden Abyss for a ten-minute stint while waiting at a doctor’s office? Are you really going to be taking names in Ultimate Marvel vs Capcom 3 during the bus ride to work? Even if you were in a position where you could play one of these titles for a fairly long stretch, like during a road trip or airplane flight, the paltry battery life would thwart you every time. In all seriousness, the only way I’d bother with most of these games would be at home, with the Vita plugged into the wall and taking advantage of my home wi-fi connection. In that situation, why would I choose the Vita over a PS3 anyway?
And the final (and biggest) reason is what I call The Smartphone Effect. We can do everything, including gaming, on our iPhones and Galaxy Nexuses and Droid Bionics and… you get the idea. Is there really enough of a benefit to carrying around an extra pocket-hogging device that’s so limited in function? The only market these days for dedicated portable gaming machines belongs to people who are too young to have their own smartphone. Seriously, take a look around the next time you’re out and about. I’d bet Monopoly money that the vast majority of DSes and 3DSes and PSPs you’ll see are in the hands of children. A quick look at the Vita launch lineup reveals very few titles that would be of interest to younger gamers (Little Deviants, maybe Mod Nation Racers). There is a good reason why most of the games for Nintendo’s recent handhelds are kid-friendly. This is the only audience a dedicated portable has anymore in the U.S, and Sony has chosen NOT to target it.
Take into account the above, add in the mass confusion over things like the memory cards and the 3G plans and people in general just not having a clue how the system works and you have to wonder: does Sony really just want the Vita to fail?
At this rate, I’m pretty sure they’re going to get their wish. (Yes, I just used “they’re” and “their” properly, and in the same sentence even. That’s some pro English skills right there. Just ignore the part where I left a word out of sentence somewhere else.)

